At Urban Strong, we are rethinking what modern living should look like.

We don’t simply build houses — we create sustainable urbanisations: communities of smart, efficient homes designed for the way people live today, and the way they’ll live tomorrow.

Our developments combine:

Architectural quality – modern, stylish homes built to stand out.
 

Sustainability – homes designed to EPC A standards, reducing environmental impact.
 

Smart living – technology and efficiency that lower running costs.
 

Community value – urbanisations that enhance neighbourhoods and create long-term desirability.
 

For investors, this represents a compelling proposition: access to one of the UK’s most resilient asset classes — residential property — delivered through a model that prioritises sustainability, efficiency, and financial performance.

Our Track Record

Urban Strong is built on a foundation of experience and delivery.

Clean Energy Growth – Our founder helped scale Project Solar UK into the nation’s leading residential solar business, achieving a valuation of ~£130m, more than 50,000 customers, and 500+ staff and contractors.
 

Development Expertise – Our team has managed projects from barn conversions and listed properties to new-build urban clusters and international developments.
 

Partnerships – We work with trusted architects, planners, contractors, and financiers to deliver on time and on budget.
 

Investor Alignment – With experience in private equity, buy-to-let portfolios, and development finance, our approach is grounded in governance, transparency, and value creation.
 

This track record combines entrepreneurial growth with the discipline of delivery, giving investors confidence in both execution and returns.

Financial Proposition

We deliver developments that balance strong profitability with long-term resilience.

Target Investor Returns

Equity investors: 15–20% IRR (project dependent)
 

Development margin: 22–28% on GDV
 

Rental yield (BTR): 5–7% net, plus capital growth potential
 

Capital Deployment

Minimum investment: £250,000 (syndicated opportunities available)
 

Typical project scale: £2m–£10m GDV
 

Leverage: up to 65% LTV, maintaining attractive gearing while managing risk
 

Exit Options

Build-to-Sell – open market or off-plan sales
 

Build-to-Rent – stable income streams with institutional exit potential
 

Hybrid Strategies – blending disposals and retained stock to optimise cashflow
 

Risk Management

Delivering returns requires robust safeguards. Our model includes:

Conservative appraisals stress-tested for interest rates, inflation, and pricing.
 

Phased developments releasing capital in stages.
 

Established contractor relationships and fixed-price build contracts where possible.
 

Planning expertise, including heritage and listed property experience.
 

Diversification across UK regional growth areas and select international markets.
 

Pipeline Snapshot

Our pipeline reflects the strength of our approach:

Greater Manchester Urbanisation – 42 smart homes, GDV c.£9.5m, target IRR 18%
 

Cheshire Sustainable Cluster – 18 EPC A-rated townhouses, GDV c.£5.2m, target IRR 17%
 

Lanzarote Lifestyle Villas – premium hybrid residential/holiday scheme, GDV c.£4.8m, projected 20% margin
 

Why Property Remains a Strong Investment

Property has long been one of the most trusted routes to wealth creation — and the data shows why it continues to outperform.

1. Structural Undersupply

The UK faces a housing shortfall of over 300,000 homes per year (UK Government, 2024).
 

Demand for sustainable, efficient homes far outstrips supply, creating an attractive investor market.
 

2. Inflation Hedge

Property values and rents typically rise with inflation.
 

Over the past 20 years, UK house prices have increased by ~230% (ONS, 2024).
 

3. Income + Capital Growth

Unique dual return:

Regular rental income (5–7% net yields typical in Build-to-Rent).
 

Long-term capital appreciation on assets.
 

4. Tangible & Secure

Property is a physical, enduring asset.
 

Unlike equities, it carries intrinsic value and remains resilient in downturns.
 

5. ESG & Regulation

Buyers and tenants demand energy efficiency, smart technology, and sustainability.
 

Homes that meet these standards are expected to outperform the wider market as regulations tighten.
 

6. Long-Term Stability

According to the Bank of England, UK housing has consistently been one of the most stable investments.
 

Even during volatility, demand for efficient, modern housing remains robust.